Media Monitors invites media experts to discuss communications strategies in changing times in Singapore
For Immediate Release 04 December 2009
Singapore, 04 December 2009 – Media Monitors Pte Ltd, the leading media intelligence company in the Asia Pacific, held an expert panel discussion recently to address the most popular topics relating to trends in the Singapore media landscape. The event received an overwhelming response, attended by approximately 80 corporate communicators and public relations professionals.
The event presented a unique format whereby participants were setting the agenda, posting questions relating to trends within the media industry, social media, the new audience, cross cultural communication, media intermediation and paid versus free content. Guest expert panelists, leaders in their field across corporate, government and agency sectors were presenting their views and insights into dealing with new media.
The panelists included moderator Leon Hudson, Director of Sales and Client Services South East Asia, Media Monitors, Dr Jim Macnamara, Consultant, Media Monitors – CARMA Asia Pacific, Professor of Public Communication, University of Technology, Sydney, Joe Nguyen, Vice President, Southeast Asia, ComScore, Inc John Davidson, former editor, Marketing Magazine Singapore, Sonya Madeira Stamp, Managing Partner, Rice Communications Pte Ltd, Cameron Buckley, General Manager – South East Asia, Media Monitors and Quak Hiang Whai, Media Consultant.
Dr Jim Macnamara, Consultant, Media Monitors – CARMA Asia Pacific, Professor of Public Communication, University of Technology, Sydney, discussed emergent communication practices in the 21st century. He talked about the current trend of two-way communication amongst the new media audience. He also emphasized that it is very important to listen to consumers, what they want and the issues consumers face as consumers express their views and opinions in blogs.
In relation to that, Joe Nguyen, Vice President, Southeast Asia at comScore, Inc presented the latest media trends on Singapore’s top social networking sites based on the various categories. He also showed the increasing trend of social networking users in Asia Pacific.
As a former editor at Marketing Magazine Singapore with vast experience in the media industry, John Davidson addressed questions on today’s public relations and journalism practices which have changed tremendously and the need for the audience to seek accuracy and credibility in blogs, noting the content are mostly personal opinions as opposed to journalists writing news stories and confined to a journalistic code of ethics.
Sonya Madeira Stamp, Managing Partner at Rice Communications Pte Ltd, informed that social media now provides an emerging news platform to get in touch with consumers as most top stories break through online media as opposed to the traditional media publishing news breaking story hours later.
Cameron Buckley, General Manager – South East Asia for Media Monitors made a comparison between being a traditionalist versus an advocate of utilising new media in public relations – advocates, knowing how to utilize and interact with news sources via both desktop and mobile devices. In relation to social media, he also noted the importance of blogs which may impact the reputation of a brand or organisation. Mr Buckley also noted that the best way to build intelligence and assist media strategy was in using comprehensive measurement tools such as the CARMA methodology to analyse media coverage.
Quak Hiang Whai, a Media Consultant further informed that consumers are prepared to subscribe to quality online content and he is predicting that mobile content will grow further than online content in Singapore. Hiang Whai reiterated and supported views from other panelists that articles written by journalists are more trustworthy and credible. He also added that journalists now not only write in traditional media
but they write in online media too.
This event is one of the many events organised by Media Monitors to not only assist clients across government, corporate and public relations sectors to make sense of the media but also to network with their peers and keep abreast of the myriad of changes in today’s communications environment.
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About Media Monitors
Media Monitors is the leading media intelligence company in Asia-Pacific, with offices in Australia, New Zealand, Singapore, Malaysia, Hong Kong and China. We deliver solutions to clients in media contact database and campaign release management: multilingual media monitoring across print, TV, radio, mainstream and social media online sources, and media analysis. We serve over 5,000 clients in financial, telecommunications, pharmaceutical, sports, Fast Moving Consumer Goods (FMCG) and government sectors. With over 800 employees across the region, Media Monitors offers the innovative solutions and robust media intelligence needed to confidently navigate today’s sophisticated and complex media landscape.
Media Monitors websites:
www.mediamonitors.com.sg
www.mediamonitors.com.au
For media enquiries, please contact:
Nurlina Hussin
Marketing Communications Advisor – South East Asia
Tel: 603 – 2730 1614 (DID) Fax: 603 – 2730 1680
Email: nurlina.hussin@asiamediamonitors.com
Profile of Media Experts
Professor Dr Jim Macnamara BA, MA, PhD, FPRIA, FAMI, CPM, FAMEC
Consultant, Media Monitors - CARMA Asia Pacific
Professor of Public Communication, University of Technology Sydney
Professor Jim Macnamara is an internationally recognised authority on media and communication research. After working as a journalist, in leading PR firms and running his own consultancy for 13 years, he established and headed the Asia Pacific franchise of global media analysis firm, CARMA International which was acquired by Media Monitors in 2006. He has extensive experience working in Asia.
Professor Jim holds a BA in journalism, media studies and literary studies, an MA by research in media studies and a Doctor of Philosophy (PhD) in media research, and is the author of 11 books.
In 2007 he was appointed Professor of Public Communication at the University of Technology Sydney and continues as a Consultant with Media Monitors.
Joe Nguyen
Vice President, South East Asia at comScore, Inc
Joe Nguyen is the Vice President, South East Asia at comScore, Inc. He is responsible for new business development and expanding sales of comScore products and services throughout the Southeast Asia region. comScore reports on market-specific measurement of Internet usage for over 10 Asia-Pacific countries
and are rapidly adding other markets.
Joe has more than 15 years of sales experience in the Asia-Pacific region and is an active thought leader in the industry, regularly speaking at conferences and holding a seat on the Leadership Council of the Interactive Advertising Bureau (IAB) Singapore and on the Advisory Board of ad:tech Singapore. He is a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based
audience measurement and site-side analytics.
Most recently, Mr. Nguyen served as regional manager of Southeast Asia for Omniture where he successfully delivered Omniture product suites across various industries, including the media, telecommunications and financial service sectors.
Prior to Omniture, Mr. Nguyen served as director of global e-commerce with Millennium & Copthorne Hotels, growing online global sales in 2007 by 50 percent.
Mr. Nguyen holds a BSE in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.
John Davidson
Former Editor – Marketing Magazine Singapore
John Davidson is the former editor at Marketing Magazine, the highest circulating publication catering to professionals in the advertising, marketing and media trade. With editions in Singapore, Hong Kong and Malaysia, Marketing Magazine is widely read by advertising and marketing professionals alike for its monthly print publication, daily e-newsletter and events production.
John joined the Lighthouse Independent Media publishing team in 2008, after having spent nearly three years at Australia's top advertising, marketing and media magazine, AdNews. At AdNews, based in Sydney, John was the news editor and drove the daily online newsletter and fortnightly print news section, as well as
contributing in other areas.
Previously, John worked on the editorial teams of several Sydney suburban and Australian national newspapers. He also spent two years living in London and working for media monitoring company, Precise. John is experienced in newspaper, magazine, online and broadcast journalism, and has presented and judged at several marketing-related events in Singapore.
John holds a Bachelor of Arts in Communication Studies from the University of Newcastle, Australia.
Sonya Madeira Stamp
Managing Partner, Rice Communications Pte Ltd
After spending 15 years in India and Singapore working at leading agencies, Sonya set up Rice Comms in 2009. She has wide experience in internal and external communications at local, regional and global levels. Sonya strongly believes in the delivery of value to clients for sustaining long-term mutually beneficial relationships.
Cameron Buckley
General Manager – South East Asia of Media Monitors
Cameron Buckley is the General Manager of Media Monitors responsible for operations across the South East Asia region and is a member of the Media Monitors Group senior executive team.
Cameron has 14 years experience working for market leading media services companies with significant international expertise having worked in Australia, Europe and Asia. He has held senior management positions spanning Marketing, Insights and Analysis in that time. His experience also covers building and managing large Sales and Operations teams.
Cameron holds a Bachelor of Business from Swinburne Institute of Technology majoring in Economics and Marketing, and an Advanced Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing in the UK.
Quak Hiang Whai
Media Consultant
Quak Hiang Whai is a veteran journalist and a former news editor of the Singapore Business Times. He has worked in print and television media with news conglomerate Singapore Press Holdings. He spent six years heading the Hong Kong bureau for Singapore Business Times covering the Greater China region.
Hiang Whai left journalism after 17 years to join Singapore’s United Overseas Bank Group as head of group communication and investor relations divisions.
He holds a Bachelor Degree in Business Administration from the National University of Singapore and a Master Degree in Public Administration from the Lee Kuan Yew School of Public Policy. He is currently a media consultant and trainer. He has consulted for both government and private organizations.
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