Global Connections

Media Monitors recently won four medals at the 2010 International AMEC Awards.  The International Association for Measurement and Evaluation of Communication ( AMEC ) has 103 media analysis / research companies as members from 38 countries. At the 2010 Awards there were 92 submission across 11 categories. This blog talks about the analysis for the Silver medal we received for Best use of communication measurement, Business to Consumer for the Digi.com, Berhad Malaysia

View our other award wins 
 

The Asia Media Monitors Analysis team has chalked up another win at the international Association for the Measurement and Evaluation of Communication (AMEC) Awards in London last week, this time for a Malaysian client following our Singapore success last year. Once again, we garnered a medal in the ‘best use of communication measurement: business-to-consumer’ category this time with a silver for our work on the DiGi Malaysia project.

As lead analyst for DiGi, it’s hard to imagine my two years at Media Monitors as being exclusive from my work on the project. Although I’ve worked with a number of clients in the automotive and oil and gas industry, the DiGi assignment has proven to be the most challenging project to date, and was excellent training ground in terms of understanding commercial customer needs and assessing media effectiveness through content analysis.

DiGi is one of the largest telecommunications companies in Malaysia, providing wireless telephone and internet services throughout the country. The company had procured the services of the analysis team to determine its share of voice in the market and determine its success in conveying its media positions to the masses.

As the victory follows on from our double award winning report for Shell Singapore in 2009, I believe it is a testament to the determination and hard work of the AMM Analysis team. The award reinforces both the rapid growth of the team over the last two and a half years and the stellar reputation our analysis reports have already earned with many Malaysian and multi-national companies in a short space of time.

The team has doubled in size since 2008, incorporating analysts and researchers from diverse fields including education, banking, media and tourism. Our portfolio includes a number of South East Asia’s major market movers including Sime Darby, Petronas Citi Asia and Bursa Malaysia; and with the assistance of a dynamic accounts management team, the team has also scored important government contracts with the Malaysian Ministry of Health and Singaporean Armed Forces, amongst others.

Holding the team together is analysis manager, Izzat Khiruddin Ibrahim who cites cohesiveness as the key ingredient to the team’s continued success. “It isn’t enough to have highly skilled, capable individuals although this is an asset to any team,” he says. “In order to push the bar in quality we need to be able to work well as a unit and ensure a consistent exchange of ideas that boosts innovation.”

I am pleased that the recognition by AMEC of the team’s success acknowledges the value our media analysis service to clients particularly in gauging current public perception and enhancing it for the better.