- Posted by: Maria Alaguru
- Posted in: Measurement: Impact, trends and developments
- When: 27.03.2012 at 12:00 PM
- Viewed: 159
The PR industry lives in fear of being under-valued, unappreciated and worse, redundant – pitted against marketing and in the post-global economic crisis environment.
- Posted by: Maria Alaguru
- Posted in: Measurement: Impact, trends and developments
- When: 14.03.2012 at 12:30 PM
- Viewed: 295
If there were two things the Singapore Budget 2012 set out to do, they had to be (i) show love to the people, particularly the seniors, and (ii) address the labour issue.
- Posted by: Hilary Chiu
- Posted in: Measurement: Impact, trends and developments
- When: 05.03.2012 at 11:15 AM
- Viewed: 152
The First Asia Pacific PR Summit on Measurement, organised by AMEC with Sentia Media as the exclusive National Partner, was held on 29 February - 1 March 2012.
- Posted by: Leon Hudson
- Posted in: Measurement: Impact, trends and developments
- When: 20.02.2012 at 10:30 AM
- Viewed: 101
The 2012 Edelman Trust Barometer survey aimed to gauge attitudes about the state of trust in businesses, governments, NGOs and media entities across 25 countries.
- Posted by: Jonathan Ngin
- Posted in: Measurement: Impact, trends and developments
- When: 17.10.2011 at 3:45 PM
- Viewed: 141
A day after the unveiling of the latest iPhone 4S, the shocking news of Steve Jobs’ passing swept across the World Wide Web. How did Jobs’ passing impact on publicity for the iPhone 4S?