The Media Influencers Survey presents key findings on the Singapore media and communications industry trends.
The Media Influencers Survey helps public relations professionals to improve media relations and communications strategy and determine the perception of key media influencers of organisation's products, positioning and spokespeople.
The greatest challenge faced by the PR profession in Singapore is to raise the profile of the sector and to demonstrate tangible value of PR that impacts the bottom-line of an organisation.
Clients are more demanding of the PR/communications practice in Singapore and the profession is much more accepted, recognised and established here.
Media Influencers Survey Findings 2010 (2939kb)
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